Contacts Press Room Site Map     Home	In today’s competitive private equity market, financial engineering alone has ceased to be sufficient for competitive advantage. Differentiation has never been more important. At Permira, we do offer a different approach: · International reach, local approach While Permira is a fully integrated international business, our heritage lies in local country-based operations. Each has an experienced team with an unrivalled understanding of local economies, individuals and cultures. · A history spanning 3 decades Permira’s European offices in Frankfurt, London, Milan and Paris were each started in the 1980s. Since then, we have advised the Permira Funds on over 280 transactions. Between 2003 and 2005 we opened offices in New York, Stockholm, Madrid and Tokyo. · A sector-based approach grounded in understanding businesses The Permira Funds have a consistent approach to investing. The focus is on business fundamentals and an understanding of products, markets and people. It is this and not financial arbitrage that drives investment analysis. The aim is to change the business, not just the balance sheet. · Large, experienced team Our team of over 100 professionals is the largest investment team focused on large buy-out opportunities in Europe. The variety of backgrounds of these individuals – industrial, financial, consulting, entrepreneurial and legal – provides the resource to advise the Permira Funds on the most complex transactions. · Flexibility according to situations Vendors selling businesses have different requirements – a multinational selling a division versus an entrepreneur selling a family business, for example. Permira has the experience and the flexibility to adapt its approach according to the situation and the vendor’s needs. · A three-tiered investment sourcing strategy The Permira Funds complete deals sourced through a variety of channels – through sector focus; through local networks; and through opportunistic identification of unique situations for value creation. · Risk Management Risk management is an important part of all our activity at Permira and we seek to manage any conflict of interest fairly.