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HUGO BOSS reiterates successful strategy and invests in continuing growth

26th November 2013

At its Investor Day in Hong Kong today, the Managing Board of HUGO BOSS AG reports on the progress in medium-term business development and confirms its goal of achieving the planned sales of EUR 3 billion in 2015.

The continuing global expansion of HUGO BOSS in conjunction with growing retail activities will also drive the Group’s success going forward. HUGO BOSS expects to generate more than 60% of its sales in 2015 by selling collections directly to consumers. Thanks to the opening of new retail locations in the major cities of the world, combined with faster than anticipated integration of wholesale floor space, HUGO BOSS has been able to distance itself from the decelerating world economy in terms of sales.

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