CONTACT US

Investor relations
Chris Davison
Head of Investor Relations
+44 20 7632 1000
investor.relations@permira.com
Human resources
Charlotte Lange

+44 20 7632 1000
human.resources@permira.com
Communications
Noémie de Andia
Head of Communications
+44 20 7632 1000
media@permira.com
Marketing
Denise Gallagher
Marketing Manager
+44 20 7632 1000
marketing@permira.com
Permira Holdings Limited
Alistair Boyle
Guernsey
+44 1481 743200
Permira Debt Managers
James Greenwood
CEO
+44 2076321000

OUR OFFICES

Contact

Phone:
+44 (0) 207 632 1000

Office:

Permira Advisers LLP
80 Pall Mall
London
SW1Y 5ES
United Kingdom

Location

Cheryl Potter

Partner, Head of Consumer

Sectors:
Consumer
Teams:
Leadership, Investment
Joined:
1999

Qualifications:

Cheryl has a degree in Biochemistry from the University of Liverpool, England, and is a Chartered Accountant.

Biography

Cheryl became a Partner in 2005. She is Head of the Consumer Sector team and serves on the Executive Committee. She has worked on numerous transactions including Allegro Group, Arcaplanet, Creganna,  Dr. Martens, Homebase, Iglo Group (and its subsequent acquisition of Findus Italy) and Maxeda.

Prior to joining Permira, Cheryl worked at Royal Bank Development Capital. Previously she spent six years at Arthur Andersen in Manchester and London.