Our Approach - Enabling companies to invest and grow

Debt-based financing

Permira Debt Managers seeks to back fundamentally strong businesses. We believe that appropriately structured debt financing is a vital tool to enable companies to invest in and grow their business.


Our approach is characterised by Flexibility, Collaboration and Innovation.

We employ a flexible approach to debt investing; we thrive in complex and challenging situations where traditional sources of debt finance may not be appropriate or available.

"We see PDM as being nimble, intelligent and hands-on Investment Managers."
David SmootCEO, Dubai International Capital

We work collaboratively with stakeholders to deliver debt-based solutions that meet the objectives of owners, managers, employees and other lenders.

"The support given by PDM through challenging market conditions has been consistent, pro-active and valuable."
John RismanCEO, Hillarys Blinds Limited

We have a track record of launching and investing innovative funds, rather then being tied to one particular financial product or type of security. Our aim is to provide credit based solutions that reflect current market opportunities.

"PDM have proved to be an active manager - generating investment ideas - producing outstanding returns."
Edmund TruellPension Insurance Corporation

Investment Rationale

Our strategy is to focus on investments in companies that:

  • Are leaders in their market or sector
  • Generate strong cash flows
  • Have a sustainable capital structure
  • Demonstrate a robust historical financial performance
  • Are led by experienced and credible management teams
  • Have significant operations in Europe