Consumer

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Permira Holdings Limited
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Guernsey
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OUR OFFICES

Current investment

Atrium Innovations

Atrium Innovations (Atrium) is a globally recognised leader in the manufacturing, development and commercialisation of innovative, science-based health products. It has more than 2,000 health and nutrition products being sold through five primary brands. See how Permira is helping them grow the business…

2014Acquisition year
€754mTransaction value
CanadaCountry

Why we backed them

  • To grow their strong market position and help realise their potential to be a global industry megabrand
  • To capitalise on the secular growth trends of an ageing population and an increasing focus on wellness and prevention versus treatment within this blossoming sub-sector
  • To build on Atrium’s coveted industry position. It has the leading natural/independent health food store brand in the USA (Garden of Life) and a top-three standing in the North American healthcare practitioner channel (with the Pure, Douglas and Seroyal brands). The company also has a successful European business, based in Germany, under the Wobenzym banner

 

The investment strategy

  • To utilise the opportunity to expand its product offering, brand awareness and points of distribution across the health food store, healthcare practitioner and European channels –as well as accelerating international growth
  • To unlock it’s potential to make operational improvements and optimise margins by leveraging scale, investing in premium brands and by capitalising on the supply chain opportunities
  • To evolve a decentralised, acquisition-led company into an organic growth leader backed by global operations and marketing expertise
  • To achieve significant organic growth opportunities coupled with consolidation in this highly fragmented industry

www.atrium-innovations.com