Consumer

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Chris Davison
Head of Investor Relations
+44 20 7632 1000
investor.relations@permira.com
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Caroline Carr
Chief Human Resources Officer
+44 20 7632 1000
human.resources@permira.com
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Noémie de Andia
Head of Communications
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media@permira.com
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Denise Gallagher
Marketing Manager
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Permira Holdings Limited
Alistair Boyle
Guernsey
+44 1481 743200
Permira Debt Managers
James Greenwood
CEO
+44 2076321000

OUR OFFICES

Current investment

BFY Brands

BFY Brands manufactures and sells better for you snacks under its brand, Our Little Rebellion. Our Little Rebellion snacks are non-GMO Project verified, certified gluten free and OOK Kosher and includes PopCorners, Bean Crisps and Crinkles. BFY Brands is also a leading contract manufacturer of better-for-you diversified popped snacks.

2015 Acquisition year
Undisclosed Transaction value
USA Country

Why we backed them

  • BFY’s primary product, PopCorners, is a high growth, better-for-you popped corn snack with a strong track record in the US and Canada and a presence in over 50 countries worldwide

  • The company is in the process of rolling out new products, including better-for-you popped potato chips and popped bean crisps

  • BFY also has a contract manufacturing arm, which produces popped snacks for branded CPG and retail customers

  • The combined businesses under BFY Holdings offer an attractive opportunity to create a global, diversified, better-for-you snack company, directly addressing the accelerating consumer trends toward healthier living and eating

  • To capitalise on the attractive growth market for better-for-you salty snacks, which have grown at an 11% CAGR since 2010, significantly above the traditional salty snacks market

 

The investment strategy

  • To build on BFY Brands’ strong track record of sales growth and product innovation

  • To support additional domestic growth through increased penetration and broadening of sales channels

  • To help the branded business scale and deepen its presence in existing international markets

  • To help transform the business by investing in the leadership, sales team and infrastructure to grow BFY Brands into a global, diversified, better-for-you snacks company

http://ourlittlerebellion.com