Technology

CONTACT US

Investor relations
Chris Davison
Head of Investor Relations
+44 20 7632 1000
investor.relations@permira.com
Human resources
Caroline Carr
Chief Human Resources Officer
+44 20 7632 1000
human.resources@permira.com
Communications
Noémie de Andia
Head of Communications
+44 20 7632 1000
media@permira.com
Marketing
Denise Gallagher
Marketing Manager
+44 20 7632 1000
marketing@permira.com
Permira Holdings Limited
Alistair Boyle
Guernsey
+44 1481 743200
Permira Debt Managers
James Greenwood
CEO
+44 2076321000

OUR OFFICES

Past investment

Ancestry.com

At exit, Ancestry.com was the global leader in online family history with over 16 billion records and 68 million family trees containing 7 billion profiles. See how Permira backed it to create a world-class technology platform and revolutionise the genealogy market…

2012Acquisition year
2016Exit year
USACountry
16bn+Genealogy records
€1.266mTransaction value

Together we achieved

  • Growth of the DNA business to over 1 million users
  • Positioned Ancestry.com as a world-leader in the online family history segment, with best-in-class technology - 10x size of nearest competitor in terms of unique visitors
  • International roll-out of organic investment and landmark agreement with FamilySearch (Germany, Poland, Italy, Mexico and Brazil)

 

This was accomplished by

  • Strengthening of the management team
  • Simplified packaging and optimised segmentation
  • Focus shifted to lifetime value and subscriber acquisition cost optimisation
  • Invested in new products, including AncestryDNA and AncestryHealth, with broader applications to drive adoption of its core subscription services and expand the company’s addressable market

     

The metrics

Subscribers in 2012

2m



31 October 2014

2.8m



www.ancestry.com