Anders Kristiansen, Chief Executive Officer, said:
“This is a robust performance against a challenging backdrop. Although October and November were affected by unseasonably warm weather, we grew market share in the period and our Christmas trading figures are testament to the quality of our product and the continued investment made in our multichannel offer, both in-store and online.
“It was a record online sales performance over the Christmas period with all channels well prepared for peaks in demand around Black Friday, Cyber Monday and Boxing Day. Mobile and tablet ordering overtook desktop for the first time on Boxing Day, whilst our high street presence came into its own as we handled a surge in demand for our Click & Collect and Order in Store offerings. Operationally, we performed well. We were able to extend final delivery dates before Christmas and we dispatched 60% more orders across the 3 weeks over Christmas than last year. Despite the heavily promotional environment, we maintained the level of full price sales on last year and grew gross profit margin.
“We now trade from 18 stores in China. We remain on target to have 20 stores in the country by year end and we have in place a strong development pipeline for the year ahead. Elsewhere, further openings in France, Germany and Poland leave our international expansion programme firmly on track.”
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