Permira Debt Managers (“PDM”), one of Europe’s leading specialist debt investors, has today announced that direct lending fund Permira Credit Solutions III (“PCS3”) is acting as lender in the financing of the multi-million dollar acquisition of YM&U by Trilantic Europe.
YM&U - formerly James Grant Group until it was rebranded alongside the sale - is the leading integrated management company for clients in sports, music and entertainment.
The deal continues PDM’s strategy of partnering with successful, fast-growing businesses globally and supplying the funds to support their continued growth, both organically and inorganically.
Dan Hatcher, Investment Director at PDM, commented:
“The underlying market drivers in the sector are compelling with content consumption booming. YM&U has proven to be extremely well-placed to exploit this opportunity, becoming a market leader in both Europe and the US. The Group has effectively diversified its revenue streams into new industry verticals such as scripted and music over the past few years and significant opportunities remain for this to be further built upon.
“It is also great to be partnering with Trilantic Europe for the first time to support their plans for the company’s expansion.”