News

IBC 2019: Synamedia to show how it helps direct-to-consumer providers win top billing for live and VOD streaming services

03 September 2019

At IBC 2019 Synamedia will shine a spotlight on how its offerings help media companies and sports rights holders deliver a new generation of direct-to-consumer (D2C) services centred increasingly around live assets.

Synamedia’s video network technologies, security offerings, and Infinite cloud-based platform are designed to help customers cut through the three major obstacles to delivering premium D2C services: streaming broadcast-quality live programs cost-effectively and at scale; the scourge of streaming piracy; and the desire to build a sustainable, profitable business faster. With live streaming, every second counts. Synamedia’s video network technologies deliver close to broadcast-equivalent latency and quality for live streaming. With its glass-to-glass portfolio, Synamedia is continually refining its technologies to reduce latencies at every stage of the workflow - and meet the industry goal of synchronized latency across broadcast and streamed content.

Synamedia also supports D2C operators’ efforts to control streaming costs. The firm’s Smart Rate Control encoding algorithms minimize bandwidth requirements, while its private CDN platform gives customers the option of reducing, or removing entirely, their dependency on more expensive third-party public CDNs.  Synamedia also offers on-premise, public cloud and hybrid deployments to realize the benefits of cloud elasticity while being able to adapt to specific deployment, operational and cost constraints.

Also integral to Synamedia’s D2C offering are market-leading security solutions and services that preserve the value of premium content rights and prevent revenue decimation. These include: the Streaming Piracy Disruption managed service; the world-leading Operational Security (OpSec) service; and Credentials Sharing Insight.

Synamedia’s Infinite platform, which already underpins direct-to-consumer OTT services from major pay-TV customers, provides a frictionless path for D2C providers upgrading first-generation solutions, as well as supporting new market entrants. It allows customers to quickly launch, scale and monetize D2C services cost-effectively across borders, accelerating the time to profitability. Infinite supports advanced cloud-based content aggregation and search and recommendations for a highly personalized user experience. It also allows service providers to operate multiple franchise and brands, making it easy to give each service its own distinct look and feel while benefiting from the economies of scale and operational efficiencies of a single platform.

“The D2C streaming market is in a massive state of flux. Big names are entering the fray, intensifying competition for eyeballs. And premium live streaming services are growing in importance, inevitably attracting the attention of pirates set on stealing these assets. There is also financial pressure to nurture profitable streaming business models that have longevity. At IBC we will showcase how we can help customers build a profitable streaming business that scales effortlessly across borders and devices - and will outlast the competition,” said Jean-Marc Racine, chief product officer, Synamedia.

Media contacts

Nina Suter Head of Communications - Director +44 (0) 207 632 4037

Related News & Views

Synamedia appoints Paul Segre as CEO to spearhead next growth phase

22 October 2020

Synamedia zeros in on industrial-scale piracy with new intelligence-first security model

03 September 2020

Synamedia sets the scene for a new TV ad goldrush with launch of Iris addressable advertising solution

12 August 2020

Israeli broadcaster Yes partners with Synamedia to achieve broadcast-equivalent latency breakthrough

29 July 2020

Etisalat goes live with cloud OTT service using Synamedia’s Infinite Platform

21 July 2020

Vodafone Group taps Synamedia for unified global TV platform

08 April 2020

Italy’s regional public service broadcaster RAS goes live with Synamedia virtualized DCM

31 March 2020

Discovery selects Synamedia’s virtualized DCM to support its Asia Pacific migration to cloud encoding

22 October 2019

Synamedia and Triveni Digital Join Forces to Empower the Seamless Transition to ATSC 3.0 for Broadcasters

16 October 2019

Synamedia augments video network portfolio with Telestream VOD workflow products

30 September 2019

Synamedia launches new video network solutions to optimize workflows, cut costs and transform video services

09 September 2019

Synamedia appoints Bijal Patel as Chief Financial Officer

27 August 2019

Synamedia hires former BBC Studios executive Scott Kewley to lead its addressable advertising and data monetization business

27 August 2019

IBC 2019: Synamedia unveils new solutions and services to combat piracy

21 August 2019

WarnerMedia Asia Pacific Taps Synamedia to Improve Satellite Delivery Efficiencies

25 July 2019

IBC 2019: Synamedia to highlight how operators can win in the age of Infinite Entertainment

22 July 2019

Synamedia Grows its Leadership Team with Sabine M. Bravo, Joseph A. Sheehan and Kostas Stavrianos

10 July 2019

Sky invests in Synamedia

08 January 2019

Synamedia appoints Rick Medlock as CFO

05 November 2018

Synamedia opens for business as Permira funds complete acquisition of Cisco’s Service Provider Video Software Solutions

29 October 2018

Synamedia sets out corporate vision, strategy and investment focus

14 September 2018

Jean-Marc Racine Joins Synamedia’s Executive Team as Chief Product Officer and General Manager of EMEAR

12 September 2018

IBC: Preview of offerings from Synamedia, the company being created from the acquisition of Cisco's Service Provider Video Software Solutions business

04 September 2018