Iglo Group’s CEO, Elio Leoni Sceti, is today unveiling his vision to double the size of Iglo Group by 2020. His new strategy aims to transform perceptions of frozen food and consumer behaviour through innovation and a new approach to marketing.
Central to the strategy is a new approach to marketing. After a high competitive contest, this month Iglo Group selected Havas Worldwide to be its new global brand positioning and advertising agency. Iglo will work with Havas to change its marketing approach, with digital being at the heart of this.
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