BFY Holdings I, LLC (“BFY”), the better−for−you snack company which makes PopCorners® and other better−for−you branded and private label snack products, today announced that Paul Nardone has been named President and Chief Executive Officer, effective immediately.
Nardone, 47, is a proven consumer packaged goods executive with over 25 years of experience successfully leading and growing innovative food and beverage brands, with a focus on strong sales, marketing and brand−building strategies. Most recently, he was an Operating Partner at Sherbrooke Capital, a growth capital private equity firm focused on the healthy, active and sustainable living market. While at Sherbrooke, Nardone focused on driving growth across their healthy food and beverages portfolio, including serving on the Board of Directors of Angie’s BOOMCHICKAPOP. Prior to that, Nardone served as President & CEO of Immaculate Baking Co. from 2008 to 2013, where he led the company to become the top−selling natural brand in the $2 billion refrigerated dough category before it was acquired by General Mills. From 2004 to 2008, Nardone was President and CEO of Stirrings, a leading branded maker of premium cocktail mixers. Nardone’s career in the better−for−you space began in 1993 at Annie’s Homegrown, where he served in numerous senior roles, including as CEO from 1999 to 2004. As CEO of Annie’s, Nardone developed and executed a comprehensive growth strategy that increased retail sales and created an industry−leading brand platform.
BFY is comprised of Medora Snacks, maker of PopCorners® in seven flavors and other better−for−you snacking products; and Ideal Snacks, the leading contract manufacturer of better−for−you diversified popped snacks. Medora and Ideal were acquired by the Permira funds, and combined under a single holding company on July 1, 2015. Founder Zeke Alenick will sit on the BFY Board of Directors and continue his focus on the company’s private label business and product development.
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