Permira, the global private equity firm, announced today that a company backed by the Permira funds has agreed to acquire a majority of the shares of John Masters Organics Inc. (“JMO”), owner of the premium organic personal care brand “John Masters Organics”, as well as Styla Inc. (“Styla”), the exclusive distributor of John Masters Organics in Japan and East Asia at an enterprise value of JPY 37 billion (approx. US$ 336 million, US$1=JPY110). Mr. John Masters, the founder of JMO and Mr. Yoshimune Noda and Ms. Maiko Noda, the founders of Styla, will continue to be involved in the combined businesses under the new partnership.
JMO was established in 1991 by Mr. John Masters, a well-known celebrity stylist in SOHO New York. The brand is committed to urban wellness, providing luxury, organic beauty that treats both its customers and the earth with respect. John Masters Organics currently distributes its premium, organic personal care products in more than 40 countries. Styla, founded by Mr. and Ms. Noda, became the exclusive distributor of the brand in Japan and East Asia in 2007. John Masters Organics has received a number of awards from numerous media outlets and customer organisations, demonstrating its leadership in organic personal care.
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