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Saga announces Intention to Float

30th April 2014

Saga Limited, today announces its intention to proceed with an initial public offering (the "IPO" or the "Offer"). The Company intends to apply for admission of its ordinary shares to the premium listing segment of the Official List of the Financial Conduct Authority and to trading on the main market for listed securities of the London Stock Exchange.

Saga is a well-recognised, classic British brand, providing products and services tailored for people aged 50 and over. The Company has been built on high standards of customer care, value for money and talking directly to its customers. The Saga brand embodies those core values today and is one of the most trusted brands among people aged over 50 in the UK.

By focusing on the needs of its customers, Saga has gained a unique insight and an in-depth understanding of the over 50s which has enabled it to expand its business and tailor its products specifically for its customers. Having been initially established as an out-of-season holiday provider in 1950, Saga has successfully broadened its product and service offering so that it now ranges from cruises and holidays, home and motor insurance, savings and share dealing through to the UK’s best-selling Saga Magazine. Saga also provides domiciliary and primary healthcare services through Allied Healthcare, which is part of the Group.

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