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S.F.A. Chairman Joins BFY Holdings as President, Chief Sales Officer

14th October 2015

NEW YORK — Dan Morgan has been named president and chief sales officer of BFY Holdings L.L.C., a company focused on providing better-for-you snack products, including PopCorners. Mr. Morgan will be responsible for leading the expansion of the company’s sales and distribution efforts for both branded and private label products.

Mr. Morgan currently is chairman of the Snack Food Association, and has more than 27 years of sales and management experience. Most recently, he was the chief sales officer of Snyder’s-Lance, Inc., where he was responsible for managing all the company’s direct-store delivery, direct and export sales. Prior to that role, he held various other senior leadership positions at Snyder’s-Lance and one of its predecessor companies, Snyder’s of Hanover.

Before joining Snyder’s of Hanover in 2002, Mr. Morgan helped launch two food and snack companies: Patriot Snacks and Bay State Snacks. At Patriot, he helped build the business by partnering with Snyder’s of Hanover to develop Patriot into a strong D.S.D. snack company. At Bay State Snacks, he launched the Famous Amos cookie line in grocery accounts throughout Massachusetts and Rhode Island. He began his career at The Boston Popcorn Co.

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