Founded in 1924 and headquartered in Munich, BestSecret is the leading members-only omnichannel fashion retailer in the off-price fashion market. With a strong focus on premium fashion, the Group offers over 3,000 designer brands at attractive discounts through online and offline sales channels. The BestSecret online shop is available in five languages and offers shipping to around 30 European countries, whilst the four stores across Germany and Austria have a a total net sales area of approximately 21,000 square meters.
BestSecret
Why we backed them
- To support the leading off-price premium fashion destination in DACH region with unique business model
- To capitalise on the strong underlying market growth of the German off-price market with +10%p.a. as well as from a continued channel shift towards online
The investment strategy
- To increase monetisation of existing customers through use of big data analytics, pricing, CRM and marketing automation technologies
- To accelerate growth of new members in Germany
- To roll-out new stores in the DACH region
- To internationalise the online business
The metrics
2017
Acquisition year
€730m
Transaction value
3,000
Designer brands
c.1800
Employees