BFY Brands manufactures and sells better for you snacks under its brand, Our Little Rebellion. Our Little Rebellion snacks are non-GMO Project verified, certified gluten free and OOK Kosher and includes PopCorners, Bean Crisps and Crinkles. BFY Brands is also a leading contract manufacturer of better-for-you diversified popped snacks.
BFY Brands
Why we backed them
BFY’s primary product, PopCorners, is a high growth, better-for-you popped corn snack with a strong track record in the US and Canada and a presence in over 50 countries worldwide
The company is in the process of rolling out new products, including better-for-you popped potato chips and popped bean crisps
BFY also has a contract manufacturing arm, which produces popped snacks for branded CPG and retail customers
The combined businesses under BFY Holdings offer an attractive opportunity to create a global, diversified, better-for-you snack company, directly addressing the accelerating consumer trends toward healthier living and eating
To capitalise on the attractive growth market for better-for-you salty snacks, which have grown at an 11% CAGR since 2010, significantly above the traditional salty snacks market
The investment strategy
To build on BFY Brands’ strong track record of sales growth and product innovation
To support additional domestic growth through increased penetration and broadening of sales channels
To help the branded business scale and deepen its presence in existing international markets
To help transform the business by investing in the leadership, sales team and infrastructure to grow BFY Brands into a global, diversified, better-for-you snacks company
The metrics
2015
Acquisition year
N/D
Transaction value