eDreams ODIGEO

ODIGEO is the combination of a trio of travel companies: eDreams, Go Voyages and Opodo. It is now a leading online travel agency in Spain, Italy, Portugal, France, the UK, Germany and the Nordics, and has an increasing presence in 30 other countries around the world. See how this was achieved…

Spain

Current

Investment strategy

  • To drive consolidation in a highly fragmented European market
  • To encourage more consumers to use mobile
  • To develop further networks in overseas markets including Korea and the USA amongst others

Milestones to date

  • Completed a three-way merger between eDreams, Go Voyages and Opodo
  • Acquired Liligo (No 3 metasearch engine in France) in November 2013, to enable monetisation of both booking and traffic
  • Expanded into international, non-flight technology and alternative booking channels, including a shift to mobile bookings which now represent close to 20% of bookings
  • Floated the company on the Madrid Stock Exchange on 8 April 2014; post-IPO, the Permira funds retain a stake of 31% in the company

www.odigeo.com

The metrics

2010

Acquisition year

€1,048m

Transaction value

Bookings

At 31 December 2009 - 2.1m
At December 2014 - 9.7m