John Masters Organics

John Masters Organics is one of the leading organic personal care brands in Japan. Founded in 1991 by John Masters, a celebrity stylist in SOHO New York, the group offers organic beauty products in hair, skin and body categories primarily under the “john masters organics” brand. See how we are backing its future aspirations …

USA, Japan


Why we backed them

  • To capitalise on a market leading organic beauty brand in fast growing natural and organic beauty space

  • To capture potential synergies from optimisation of business processes through an integration of a brand owner and its largest distributor

  • To capture further growth in existing core markets as well as new international markets by using Permira’s global brand expertise in partnership with the founder’s experience

The investment strategy

    • To create an integrated global platform under a strong global leadership

    • To further enhance the brand value through accelerated new product development process, more branding consistency through pricing and channel optimisation as well as seamless alignment of global supply chain

    • To adopt local strategies in merchandising, marketing, distribution and e-commerce for individual markets to benefit from untapped demand from local consumers

    • To expand the brand into international markets

The metrics


Acquisition year


Fully owned stores


Country distribution network