Klarna is an innovative payments company that uses technology to facilitate seamless e-commerce transactions across borders. Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to. Find out how we are backing the company’s ambitious new product development and international growth plans with a strategic minority investment…
Klarna
Why we backed them
- Klarna is a founder-led fintech leader with deep merchant relationships and an emerging consumer brand
- It is also a proven product-innovator which will benefit from continued e-commerce growth both locally and internationally
- Andrew Young, Permira Principal, will bring our strategic mindset to the Company’s Board and our team’s strong expertise in e-commerce and fintech
The investment strategy
- To advance its leadership position in core markets through continued product innovation focused on consumers and merchants
- To support growth outside of its core markets both organically and via acquisition, with the help of Permira’s global network where appropriate
The metrics
2017
Investment year
$2.25bn
Transaction value
Minority
Type
60m
Consumers
70,000
Merchants
