Klarna

Klarna is an innovative payments company that uses technology to facilitate seamless e-commerce transactions across borders. Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to. Find out how we are backing the company’s ambitious new product development and international growth plans with a strategic minority investment…

Why we backed them

  • Klarna is a founder-led fintech leader with deep merchant relationships and an emerging consumer brand
  • It is also a proven product-innovator which will benefit from continued e-commerce growth both locally and internationally
  • Andrew Young, Permira Principal, will bring our strategic mindset to the Company’s Board and our team’s strong expertise in e-commerce and fintech

The investment strategy

  • To advance its leadership position in core markets through continued product innovation focused on consumers and merchants
  • To support growth outside of its core markets both organically and via acquisition, with the help of Permira’s global network where appropriate

https://www.klarna.com

The metrics

2017

Investment year

$2.25bn

Transaction value

Minority

Type

60m

Consumers

70,000

Merchants

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