Minted

Minted is a leading premium online design marketplace specializing in customized stationery, art and home décor. The company crowdsources their designs from a global community of over 13,000 independent artists and uses technology to allow consumers to discover great creative talent and content. Find out how we’re supporting their growth plans…

Why we backed them

  • To back a market leader with a disruptive business model
  • To support an entrepreneurial management team that has built a strong brand and delivered consistent high growth
  • To capitalize on the growth of the c.US$1.8 billion online wedding and holiday stationery market, as well as opportunities in other large, design-centric categories such as art and home décor

The investment strategy

  • To expand into new channels (e.g., wholesale, licensing) that open up large market opportunities and become an omnichannel leader
  • To serve more customer segments, including developing new product lines that are geared toward a mass audience
  • To enter new categories by continuing to invest in the technology, data and analytics that source high-quality designs at scale

The metrics

2018

Acquisition year

13,000+

Independent artists and designers from 96 different countries