mParticle

Overview

Founded in 2013, mParticle is a leading customer data platform providing foundational SaaS infrastructure that enables clients to unify customer data via a single application programming interface or software development kit. mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. The platform acts like a data lake for consumer data, whereby clients can then leverage unified data for downstream use cases such as segmentation, marketing automation and analytics.