Schustermann & Borenstein

S&B is the leading exclusive omnichannel retail fashion community for private members in the DACH region. S&B sells more than 3,000 designer brands at attractive prices through its website BestSecret.com as well as three stores in Munich and Vienna. See how we are backing the expansion plans of its premium fashion e-commerce platform …

Germany

Current

Why we backed them

  • To support the leading off-price premium fashion destination in DACH region with unique business model
  • To capitalise on the strong underlying market growth of the German off-price market with +10%p.a. as well as from a continued channel shift towards online

The investment strategy

  • To increase monetisation of existing customers through use of big data analytics, pricing, CRM and marketing automation technologies
  • To accelerate growth of new members in Germany
  • To roll-out new stores in the DACH region
  • To internationalise the online business

www.schustermann-borenstein.de

www.bestsecret.com

The metrics

2017

Acquisition year

€730m

Transaction value

3,000

Designer brands