WeddingWire is a leading global online marketplace which connects over 500k wedding merchants (venues, photographers, DJs, bands, and florists, to name a few) to 8m+ soon-to-be married couples. See how we are backing its global growth and innovation ambitions…

Why we backed them

  • To take advantage of the ongoing industry shift toward online advertising and vertical marketplaces within the stable market for “Day Of” wedding services
  • To further advance the company’s leadership position within its various geographies globally
  • To advance monetisation potential on both sides of the marketplace (93% of revenue is based on vendor subscription today)

The investment strategy

  • To grow its market presence by driving more value for engaged couples and vendors in the form of new features, products, and engagement opportunities within the platform
  • To expand into new geographies and build a stronger global presence
  • To strengthen WeddingWire marketplace ecosystem and brand globally

The metrics


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Revenue from subscription