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44 additional companies join initiative, including SMEs, start-ups, scale-ups, and international corporations
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Launch of working groups to deliver concrete policy recommendations, calling on the federal government to accelerate structural reforms
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Including the new members, total pledged investments in Germany by 2028 rise by €104 billion to €735 billion (~$862 billion US dollars)
Berlin, September 30, 2025 – The “Made for Germany” initiative is accelerating its growth. Since its launch in July 2025, 44 additional companies have joined, bringing total membership to 105. The initiative now includes a broad spectrum of medium-sized and international companies, start-ups, and scale-ups. Together, its members are sending a decisive signal: they are ready to invest and act to support a turnaround in Germany’s economic growth.
Expanded Investments and Flagship Projects in Germany
The initiative’s members will collectively invest a total of €735 billion (~$862 billion US dollars) in Germany by 2028. This figure includes both already planned and new capital expenditures (CapEx), research and development (R&D) spending, as well as commitments from international investors. A triple-digit billion-euro sum — and thus a significant share of the total — will be allocated to new investments. “Made for Germany” sends a clear message: we are committed to Germany; we are not withdrawing capital but actively investing and shaping the country’s future.
Fast Reforms can Secure Germany’s Long-term Global Competitiveness
“Made for Germany” welcomes the German government’s reform efforts. Members acknowledge measures introduced since summer, such as expanded depreciation allowances and the gradual reduction of corporate tax rates under the “Growth Booster” programme. They also recognize incentives aimed at making working beyond retirement age more attractive through the introduction of an “active pension.” This positive momentum must be maintained to ensure Germany does not lose competitiveness in the global marketplace but instead lays the foundation for a broad-based economic upswing. Better framework conditions through structural reforms are more crucial than ever.
New Working Groups Drive Intensified Policy Dialogue Across Nine Priority Areas
At the heart of the initiative is a new, solutions-oriented dialogue between business and politics. Members of “Made for Germany” are stepping up their substantive collaboration. Thematic working groups – led by member companies – are developing practical, actionable recommendations to serve as constructive partners to the German government and relevant ministries.
The nine priority areas are:
- Fostering investment
- Accelerating infrastructure projects
- Strengthening the labour market
- Reducing energy costs
- Reducing bureaucracy
- Advancing digitalisation
- Promoting innovation and education
- Strengthening capital markets
- Strengthening Europe and advancing Germany’s global competitiveness
The aim is to engage policymakers in constructive dialogue to address future challenges and accelerate reform momentum in Germany.