Value Creation Team

The Value Creation Team consists of more than 20 experts that support management teams across our portfolio as they drive and accelerate growth. These individuals combine industry and consulting experience across our core sectors and provide support by offering a set of bespoke value creation toolkits, sophisticated performance tracking, cross-sector coordination and knowledge sharing. In addition to dedicated resources for our core sectors, the Value Creation Team includes professionals focused on Data Analytics, Digital, ESG and Operations.


Staying on the right side of technological innovation not only requires decades of pattern recognition and experience, but also a differentiated ability to create value through accelerating growth. Today, our value creation team supports management to drive go-to-market transformations spanning from GTM model re-design, sales rep hiring and channel program improvements to packaging & pricing and renewal optimisation.


We seek to back high-growth, capital-light services businesses with recurring revenue streams and attractive unit economics. We focus, therefore, on four principal value creation levers to help portfolio companies achieve their full potential.


A highly focused healthcare investment strategy requires highly specialised skills to support effective value creation. Our team of healthcare industry operators draw on decades of experience to offer commercial expertise in the form of pricing, go-to-market and sales force effectiveness, and operational excellence to drive capability enhancement, supply chain optimisation and capacity expansion.  


Creating value in the consumer sector is about unleashing the growth potential of companies, principally by ensuring capital investment, knowledge and people are leveraged effectively, efficiently and responsibly. At Permira, we achieve this by supporting founders and management teams to drive retail development, help businesses build an omnichannel proposition and strengthen their brands through target customer identification and life-time value enhancement.

Data Analytics

We see data as a key organisational asset. Our Advanced Analytics team supports management teams to help build robust analytics and AI capabilities to accelerate key value creation levers. With our in-house data specialists, we help companies unlock insight from their data to accelerate growth and optimise operations.

Senior Advisers

Permira’s Senior Advisers help drive value by partnering with investment teams and supporting management teams to both identify new opportunities and scale champions globally. Our broad and deep network of Senior Advisers apply decades of industry experience to help drive value and partner with investment teams and management teams to build better, stronger businesses.