Permira has been backing consumer companies for over 35 years, and through that time, demographic, behavioural and technology shifts have dramatically reshaped the consumer wallet.

What has and will remain constant for us is that we look to back distinctive brands and leading consumer-digital platforms. The businesses we support have built emotional connectivity with consumers and best-in-class products, which in turn foster loyalty and superior unit economics.

When we find that rare combination, we back founders and management teams seeking to unlock the full, long-term potential of their companies with the benefits of patient, private capital.

€15bn+ equity invested

45 investments

2 core pillars: digital platforms and distinctive brands