3 Apr 2024

Candid Conversations with Carolyn Everson


Carolyn Everson
Senior Adviser

Carolyn is a Senior Advisor at Permira.

Carolyn has over 28 years of experience in senior operating roles in consumer facing technology and media companies. She most recently was President of Instacart. Prior to Instacart, she was the Vice President, Global Business Group at Facebook (Meta) where she led a team of over 4,000 people in over 55 countries and was responsible for over $60B in revenue.

Prior to Facebook, Carolyn was the Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing Teams. Carolyn also spent seven years at Viacom and her last role was Chief Operating Officer of MTVN Ad Sales. Prior to Viacom, Carolyn held roles at Primedia, Walt Disney Imagineering and Accenture Consulting.

She serves on the boards of The Coca Cola Company, The Walt Disney Company, Under Armour, Villanova University, the Humane Society of the United States and Columbia Medical School. Carolyn also serves on the International Advisory Board for Banco Santander. She sits on the private boards of The Knot Worldwide, Comment Sold, GWI and Unitary. Carolyn is also a member of the Council on Foreign Relations, as well as a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.

Carolyn has been named to AdWeek’s “AdWeek 50” since 2013. In 2015, she was named to the top of Business Insider’s list of the Most Powerful Women in Advertising. Carolyn was twice included on Fortune’s “40 Under 40.”

Dipan Patel
Partner, Co-Head of Consumer

Dipan is Co-Head of the Consumer team. He serves on both the Permira Investment Committee and Executive Committee. Dipan worked in the Technology team in London from 2009-2012, Menlo Park from 2012-2018, and is currently based in London.

He has worked on several deals across software (Renaissance Learning, Informatica) and consumer digital (Adevinta, AllTrails, Ancestry, Axiom, Boats Group, Catawiki, LegalZoom, The Knot Worldwide and Yogiyo). He is currently a Non-Executive Director at Adevinta, Axiom, Boats Group, Catawiki, LegalZoom and The Knot Worldwide.

Prior to joining Permira, Dipan worked for Gores Group, a special situations private equity fund and earlier at Lehman Brothers.

Permira Senior Adviser Carolyn Everson is often cited for her former tenure as a VP at Meta, where she helped scale the business from a billion dollars in revenue to over eighty billion. In the latest episode of Candid Conversations, Carolyn sits down with Dipan Patel to pay homage to the lesser-known yet equally important stories, lessons, and accomplishments that shaped her journey.

Available to download on Spotify and Apple Podcast.

Related Team