28 Feb 2024

Candid Conversations with Hali Borenstein


Hali Borenstein
Chief Executive Officer of Reformation

Hali Borenstein is the Chief Executive Officer of sustainable fashion brand Reformation.  Hali has been with Reformation since 2014, when she joined the company as Director of Merchandising, and most recently served as President of the company prior to moving into her current position as CEO.

Under Hali’s leadership, Reformation has grown to 1,000 team members, over 40 retail locations and its international business has more than tripled. She has also overseen significant category expansion and product innovation during her tenure, establishing Reformation as a day-to-day wardrobe staple with the addition of shoes, bags, athleisure and a robust separates business. In tandem, Hali has accelerated the brand’s progress toward its lofty sustainability commitments, including Climate Positive by 2025 and a new commitment to be fully Circular by 2030.

A native of Miami Beach, Florida, Hali received her BA from Duke University and her MBA from the Stanford Graduate School of Business. In addition to her role at Reformation, she serves on the Board of Directors for Carter’s Inc. Hali currently lives in Los Angeles with her husband and their two daughters.

Shreya Kadaba
Principal at Permira
Shreya is a Principal at Permira. Shreya focuses on opportunities in Internet and Digital Media. She has worked on a number of transactions including Boats Group, BFY Brands, Intelligrated and Reformation. She currently serves as a Non-Executive Director of Reformation and Boats Group. 

Prior to joining Permira, Shreya worked for two years at Morgan Stanley in New York in investment banking.
Shreya holds a degree in Economics and Statistics from Columbia University, USA, and has an MBA from Harvard Business School, USA.

Hali Borenstein, CEO of Reformation, developed a fondness for #apparel in her teenage years, frequently visiting her local shopping mall and walking for hours at a time. In the second episode of Candid Conversations, a podcast series by our Consumer team, Shreya Kadaba dives into Hali’s career journey, her personal evolution as a #leader and the challenges of managing a hyper-growth brand.

Available to download on Spotify and Apple Podcast.

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