“As kids, at school, they don’t tell you bring a pair of shoes and a rain jacket. They tell you bring a pair of shoes, two socks, and a K-Way,” says Alessandro Boglione, Co-CEO of BasicNet.
The Permira–K-Way partnership team discusses the growth potential of outerwear leader K-Way, the power of its iconic heritage, and how Permira’s consumer expertise is helping to scale the brand globally.
13 Jun 2025
