Dr. Martens

Since this iconic British footwear brand Dr. Martens was acquired in 2014, it has gained strong momentum with its global growth plans. Read more about its strategy for success and why we chose to support them…

UK

Current

The investment strategy

  • To complete the transition from a manufacturing wholesaler to a modern, multi-channel consumer-focused retailer, by growing the direct retail and e-commerce distribution channels
  • To work on product innovation and further develop Dr. Martens’ successful product portfolio
  • To expand its international presence and increase distribution control in certain key geographies

Milestones to date

  • Migrated business from a manufacturing-led push model to a consumer-focused pull model
  • Strengthening of management team
  • Continued roll-out of new stores with 16 store openings in 2016
  • Launched new product range, “DM’s Lite”, in Aug 2016 to reach new consumer
  • Invested in e-commerce platform and capability to drive strong online growth

www.drmartens.com

The metrics

2014

Acquisition year

€380m

Transaction value

63

Countries sold in

800+

Employees

1960

Founded