Iglo Group

At exit, Iglo Group was a branded pan-European frozen food company. It operated three iconic brands: Birds Eye (#1 frozen brand in the UK), Findus (#1 in Italy), and Iglo (#1 in Germany, Austria, and other Northern European markets). Read how we helped to unite them to strengthen their proposition and facilitate growth…

UK

Realised

Together we achieved

  • Complex multi-country multi-stage carve out from Unilever to create a pan-European business operating on one platform
  • Re-invigoration of the new product pipeline and rejuvenation of existing products
  • Significant improvements to operational efficiency and profitability (7ppts increase in Gross Margin)
  • Pan-European consolidation through the acquisition of Findus Italy

This was accomplished by

  • Investing in a world class central management team, innovation and R&D capabilities, as well as marketing to support the brand equity
  • Positioning the brand around the ‘Better Meals Together’ mission, focusing on the intrinsic qualities of our food such as taste and nutrition, and the importance of family meal times
  • Re-launching the sustainability programme ‘Forever Food Together’, which had a strong focus on reducing food waste
  • Acquiring Findus Italy from Unilever in 2011 which delivered cost synergies and strengthened Iglo’s position as a pan-European frozen food leader

www.iglo.com

The metrics

2006

Acquisition year

€1,501m

Sales at exit

184,000,000

EBITDA at entry

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306,000,000

EBITDA at exit

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Sales

Sales at entry - €1,211m
Sales at exit - €1,501m