Premiere

Together we achieved

• A significant restructuring that resulted in strong subscriber and EBITDA growth after significant losses in previous years
• A reduction in costs through the renegotiation of all contracts on improved terms, including a renegotiated rights deal with Hollywood studios
• The development and launch of new products and services, including new channels and exclusive live sports, leading to an increase of more than 300,000 subscribers in a year
• Strong profitability and a solid subscriber base

This was accomplished by

• Developing a new, integrated sales and marketing strategy that clearly communicated the new product offering and the tiered price-package structure, which refocused the business on profitable subscriber growth
• Replacing overpriced, unreliable set-top boxes and easily pirated access cards with cheaper, more user-friendly decoders featuring a new encryption system
• Improving the customer experience and lowering barriers to subscription