Telepizza

Telepizza is an international home delivery and take-away pizza business. It was founded in 1987 in a small pizza restaurant in Madrid, yet now operates in more than 1,230 outlets worldwide. It reaches 12m households and represents a c 70% share of Spain’s organised pizza delivery market. Find out how…

Spain

Realised

The investment strategy

  • To utilise the opportunities to accelerate growth by improving the customer focus, broadening the menu and improving promotions, and expanding the store footprint with smaller store formats
  • To expand internationally into high-growth markets, such as Latin America, and Central and Eastern Europe
  • To continue product innovation with a strong value proposition based on high-quality products and excellent service at an affordable price

Milestones to date

  • Strengthened the leadership position in Spain and Portugal during the macro-economic downturn, through high quality and service, product innovation and new channels
  • Developed new products and diversified, with an improved pizza menu and by adding burgers and salads
  • Accelerated international growth with 31% of sales, through organic growth in Chile and Peru, acquisitions in Colombia and Ecuador, and master franchise agreements with 160 franchise stores in eight countries

www.telepizza.es

The metrics

2006

Acquisition year

€962

Transaction value

2017

Exit year

530

Outlets at entry

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1,274

Outlets 2014

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