New York, 3 January 2023 – Permira, the global private equity firm, today announced the appointment of Carolyn Everson, a business leader with over 28 years of experience working with internet and digital media companies, as a Senior Adviser.
Carolyn joined Facebook, now known as Meta, pre-IPO, serving as Vice President of Global Marketing Solutions where she oversaw a global team of more than 4,000 people across 50 countries and over $80 billion in revenue. Her career also includes senior roles at Instacart, Microsoft and Viacom’s MTV Networks.
Carolyn presently serves on the boards of The Walt Disney Company, The Coca-Cola Company, Villanova University, the Humane Society of the United States and Columbia Medical School. She is also a member of the Council on Foreign Relations.
At Permira, Carolyn will work with teams across the globe, leveraging her company building experience, global network and sector expertise to support the firm’s investment activities and portfolio value creation. Permira’s is one of the world’s most active investors in internet and digital media with a portfolio that includes: Adevinta, Allegro, AllTrails, Ancestry.com, BestSecret, Boats Group, Catawiki, Flixbus, Klarna, LegalZoom, McAfee, The Knot Worldwide, and Zwift.
Carolyn Everson said: “I have spent my career working with innovative companies at the intersection of the consumer and technology sectors, and therefore joining Permira is a very natural fit. Their global outlook, track record in the consumer/technology space and commitment to their core values and ESG really stand out to me, and I believe they are key differentiators as the firm continues to grow. I’m excited to get to work helping talented founders and management teams who are looking for a trusted partner to help them scale their business to the next level.”
Dipan Patel, Partner and Head of Consumer at Permira, and Brian Ruder, Partner and Co-Head of Technology at Permira, added: “Carolyn has been at the heart of the internet and digital media economy for more than two decades, building high performance teams and delivering exceptional results across the globe. Her experience will be instrumental in both identifying new investment opportunities and helping our management teams realise their growth ambitions. We are thrilled to welcome her to the firm.”