NEW YORK CITY, N.Y., June 22, 2023 — The Knot Worldwide, a leading global marketplace and family of brands championing celebration, announced today that Carolyn Everson has joined the organization’s Board of Directors, effective March 22, 2023. As a Board member, Everson will help guide the company’s strategic priorities, furthering The Knot Worldwide’s vision to be the company of choice that takes celebration planning from inspiration to action.
Everson brings over 28 years of experience to The Knot Worldwide’s Board, including having held executive and advisory roles at global consumer businesses. Most recently, Everson served as President of Instacart, where she oversaw the fast-growth company’s advertising, partnerships, policy and legal teams. Prior to Instacart, Everson spent more than a decade at Facebook before the platform rebranded to become Meta. As Vice President of Global Marketing Solutions, she led 4,000 people across 50 countries and was responsible for over $60 billion in revenue in revenue. During her career, Everson also retained senior roles at Microsoft and Viacom.
“Carolyn has a record of success scaling industry-leading businesses to become household names and building affinity among consumers,” said Tim Chi, Chief Executive Officer of The Knot Worldwide. “I am thrilled to welcome her to our Board. As demand for celebration and wedding planning resources continues to grow, I feel confident Carolyn’s expertise will help us reach new audiences across the world. Her wealth of experience leading highly innovative global brands will undoubtedly propel our business ambitions forward and help us deliver increased value to our users and vendor community. ”
The Knot Worldwide brands connect consumers across the globe with resources, services and local businesses to bring celebrations and personal milestones to life. Within its wedding brands, the company offers a leading online vendor marketplace, a suite of personalized wedding websites, planning tools, invitations and registry services.
“I’m incredibly excited to be a part of The Knot Worldwide’s Board during a time when the wedding industry is reaching an inflection point,” said Carolyn Everson. “As Gen Z enters marrying age, there’s an opportunity to evolve and win mindshare with new audiences, elevating The Knot Worldwide’s established reputation as an industry expert. Beyond the wedding business, it’s clear other brands within The Knot Worldwide’s portfolio are well positioned to meet increased demand as more people plan and celebrate life's important moments following the global pandemic. Being part of The Knot Worldwide's mission is a full-circle moment for me. Early in my career, I worked in the digital wedding business so it is wonderful to be part of the leading company in this space. I look forward to helping advance The Knot Worldwide’s mission, leveraging my experience with trusted consumer brands.”
Everson is currently a Senior Adviser at Permira. The Permira Funds invested in The Knot Worldwide in 2018. She also serves on the boards of The Walt Disney Company, The Coca-Cola Company, Under Armour, Villanova University, the Humane Society of the United States, and Columbia Medical School. She is also a member of the Council on Foreign Relations. She earned a B.A. from Villanova University and obtained an M.B.A from Harvard Business School.