Permira, an international private equity firm, today announced that a company owned by Permira V has successfully completed the acquisition of certain divisions of eBay Enterprise from eBay Inc.
Pursuant to the transaction, the Permira funds have acquired Magento Commerce, the leading provider of e-commerce solutions. The Permira funds have also acquired, in partnership with Banneker Partners, the Marketing Solutions division of eBay Enterprise, a best-in-class integrated commerce marketing solutions and services business. Additionally, the customer relationship management (CRM) division within the Marketing Solutions division of eBay Enterprise – including the email, hosted database, and attribution businesses – was purchased by Zeta Interactive, a data-driven marketing technology company.
Phil Guinand, a Principal at Permira, said, “We’re pleased to have completed this highly complex transaction in partnership with the great team at eBay and are excited for the future of these businesses as newly independent companies. This transaction adds to Permira’s proven track record of executing corporate carve-outs and working creatively with major technology companies, such as the separation of Genesys from Alcatel-Lucent and NDS from News Corp.”