La Piadineria is the Italian market leader in the fast casual space, one of the most attractive segments of the restaurant market, offering freshly made “piadina” (Italian flatbread). Find out how we are supporting its growth plans…
La Piadineria
Why we backed them
- To back, La Piadineria, a clear leader in Italy in the fast casual segment, which is a winning proposition globally but still under-penetrated in Italy
- To support a company where there is no other player in this segment with the same characteristics: La Piadineria has a robust business model, with superior consumer advocacy
- To benefit from a strong and cohesive management team led by the CEO
The investment strategy
- To support new store roll-out in Italy, based on a profitable and tested format, with a projected doubling of the store network within the next four years
- To expand internationally
- To further optimise in-store performance through menu development, loyalty programme and CRM initiatives
The metrics
2018
Acquisition year
c.170
Stores
35
Cities
12m
Piada every year