Allegro Group

Allegro Group is Poland's largest online marketplace, with more than 20 million registered users allowing businesses and individuals to sell their products to consumers. In addition, the Group operates Ceneo, Poland's leading online price comparison website. See how we are backing Allegro and Ceneo’s growth…

Poland

Current

Why we backed them

  • To back an iconic brand with exceptional user engagement metrics
  • To support a strong management team with proven execution track record of delivering growth
  • To capitalise on the secular growth of the Polish ecommerce market, which is expected to double in in the next five years

The investment strategy

  • To build a stronger ecosystem, giving both customers and merchants more reasons to use the website
  • To improve the website user experience across desktop and mobile to drive improved conversion rates
  • To invest in the end-to-end customer experience from integrated logistics to customer service and returns

www.allegro.pl

www.ceneo.pl

The metrics

2017

Acquisition year

€3,068m

Transaction value

20m

Registered users

#1

Polish internet brand