GWI delivers global insights at scale, representing the views of 2.7 billion digitally-connected consumers.

It provides data about consumers’ demographics, preferences and behavioural attitudes across 48 countries to help the world’s top brands, agencies and media organisations gain a deep understanding of their audiences.

The company enables clients to analyse harmonised data sets across geographies through an easy-to-use platform, resulting in faster insights and quicker time-to-market. Customers include Google, Spotify, Twitter, EA, Red Bull, WPP and Omnicom.