Founded in 1965 in Paris, K-Way has firmly established itself as a fast-growing, outdoor-inspired lifestyle brand with a unique identity. The brand is the creator of the category-defining waterproof packable jacket, the “Claude”, with its distinctive colourful zip and logo inspired by the French flag. Renowned for its signature windbreakers, lifestyle fashion and sportswear products, K-Way has cultivated a loyal following that resonates with its iconic, timeless and universal appeal.

Over the last decade, K-Way brand has successfully elevated its product offering to become a leader in the outerwear market, leveraging the playful, colourful and inclusive characteristics of the brand. K-Way operates today in several European and Asian countries, and sells through direct-to-consumer channels and selected wholesale partners.