Magento is a leading provider of open omnichannel innovation to retailers, brands and branded manufacturers across retail B2C and B2B industries. See how we’re supporting Magento’s growth through global expansion and product innovation…



Why we backed them

  • To support a market leader which is the largest provider to the Internet Retailer Top 1000 and Internet Retailer B2B Top 300, counting more than double the clients to the next closest competitor, and to the Internet Retailer Hot 100
  • To back a business that is renowned for its product excellence and that is consistently rated ahead of competitors by industry analysts Gartner and Forrester
  • To participate in the long-term attractive global e-commerce market which is growing at more than 15% year-on-year
  • In addition, to support the growth of the eBay Marketing Solutions business (acquired as part of this investment, this is a separate Company from Magento), a full-service digital marketing agency that provides search optimisation, affiliate, display marketing and other demand generation offerings to medium and large businesses.

The investment strategy

  • To enhance Magento’s go-to-market strategy and continue Magento’s product leadership
  • To invest in Magento’s Retail Innovations and omnichannel capabilities in order to meet the changing needs of global wholesalers, manufacturers, and retailers
  • To bolster growth and market position, where needed, through strategic acquisitions

The metrics


E-commerce platform




Gross merchandise volume


Transaction value


Acquisition year