The Knot Worldwide

The Knot Worldwide is the largest global wedding planning company. It serves engaged couples in 15 countries across the globe. The group has 40+ years experience helping more than 40 million couples plan their weddings. See how we are backing its global growth and innovation ambitions…

Why we backed them

  • To take advantage of the ongoing industry shift toward online advertising and vertical marketplaces within the stable market for “Day Of” wedding services
  • To further advance the company’s leadership position within its various geographies globally
  • To advance monetisation potential on both sides of the marketplace (93% of revenue is based on vendor subscription today)

The investment strategy

  • To grow its market presence by driving more value for engaged couples and vendors in the form of new features, products, and engagement opportunities within the platform
  • To expand into new geographies and build a stronger global presence
  • To strengthen The Knot Worldwide marketplace ecosystem and brand globally

www.weddingwire.com and www.theknot.com

The metrics

2018

Acquisition year

$350m

Transaction value

15

Countries operated in

13m

Users per month

93%

Revenue from subscription